Jewelry Business


So I posted those 3D jewelry models last month. To me the surprises were:

  • There were a lot of professionals against me putting out free models. They thought it was dumb and threatened them in different ways.
  • The number of models downloaded (132,300 so far and still over 3000 a day after 5 weeks).
  • I’ve had a large number of people tell me they would never use a model downloaded, but were looking at them to be inspired to help them model in Matrix/Rhino better.
  • Another interesting thing to me is to see what people choose to download the most and least. I would love to recursively evolve models from the top downloaded files.

It’s a surprise that no one told me it was a bad idea to post models that are not perfect for making jewelry. There are some real issues in this group of models. Some have channels too thin and prongs to close or too small. A lot of setters work in different ways, so automatically some models are wrong for them. One of the reasons I got out of this is I never formed a very good relationship with a setting to get into a grove of designing “correctly”. Basically, all models can’t fit every application. Most people are not very good at this, so our medium level work looks awesome to a lot of people out there.

I put a 166 free jewelry models out on my site.

I don’t need them any more. I want them to get used as we put a lot of effort in them. I have become far more interested in simpler models that can be created by consumers inside of a browser. For those of you who know me I am have been working on this stuff off and on for years. Manually designing models was more of a break while I was waiting for better software. Well the time has come. Adobe is releasing some very powerful tools that will let programmers design in 3D, in real time, right in browser. Basically think Matrix Builders in a pop up Flash advertisement that only requires a click to use and no user permission to install. Adobe Flash has a larger installed user base the Windows. I have been dreaming of this sense the summer 1996 sense seeing 3D with Java and VRML. The time has come for real time 3D in the browser!

Enjoy the models,

Paul Krush

I am trying to define where PaulKrush.com designers/users are going to come from. I have to give it a shot even though I might be better just waiting to find out. I’m sure users from the professional CAD/CAM for jewelry group will be dipping into our world to pull designs and have a bit of fun. But I really don’t think they are going to be the main users. I think the average user will use the site for more than the just himself, but not on a professional level. I really see the users as pro-hobbyists.

Per Wiki, Pro-Am is short for professional amateur. I define Pro-Am’s CAD CAM jewelers as people loosely in the jewelry world, but have expertise and tools that run at the same level or higher then professional jewelers. The amateur can do some things much better then the professional. It turns the profession a little upside down in certain areas.

Traditionally this group could be the Tucson going, Ganoksin.com writing, bead stringing, weekend warrior, craft show presenting group that hangs at the edge of jewelry profession. There are 50,000 serious jewelry related businesses in the US and another million that are loosely involved. There are no hard boundaries in what a jeweler is. I have seen customers know far more about certain aspects of diamonds then most jewelers.

I think the users will be far more then this traditional group. Really you can start with the group of people that understand or can learn 3D, and willing to share files online.

I view using this site as an introductory CAD/CAM for jewelry Internship. I am very limited in what I will let people do, but this focus enables people to learn. This public service bureau concept is a sandbox for people that want to get into CAD/CAM.

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Feel free to email me at Paul@PaulKrush.com if you have any comments or questions.

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