I had this idea for years and realized it’s not on the website. Just as you can write software to render frames of a computer animated movie, you can script out Rhino 3D to render people’s names into a name ring or name pendant for a post card. Say a jewelry store has 5000 people in their database. You could build a system that renders 5000 pictures for 5000 post cards each using the persons first name. You could render all sorts of address information into a post card. I think this would be eye catching as heck. Every year when Mother’s day gets near I flirt with this one.

Just to review each post card would be different. It would have a 3D computer rendering of jewelry designs that contain the persons name.

The scripted name pendants you see can also be rendered in a mass customized way like this. This is more of a highly specialized 2D font creation. You can script in a name and create all sorts of 2D rules on how swoops and hearts are applied. You can add 2D symbols till the cows come how in an automated fashion. After the 2D curve is extruded into the 3D model. You can also add 2 ½D art work into this. 2 ½D art work is neat because it can be represented by a grayscale image.

I had JewelryPostCards.com registered for a while, but I never wanted to jump into the jewelry marketing business, so I  dumped the name. Dell color laser printers are high quality and cheap enough to do stuff like this. You can buy software that helps you automated the address information, bulk rate info, and barcodes.

I think the money is just not in jewelry to do this sort of stuff. My prediction is these ideas will be fleshed out in Asia. They can market and ship directly to the western world. This has been going on with colored stones from Thailand and cell phone accessories out of Hong Kong for a long time now.